BLACK CIRCLE COFFEE ANNOUNCED AS ROKIT BRITISH F4 PARTNER
The ROKiT F4 British Championship certified by FIA is now partnered by independent roastery Black Circle Coffee.
Founded in 2017, Black Circle began life as a coffee machine company and developed into an organisation that roasts beans weekly and sells direct-to-consumer only. The range currently includes three unique blends.
Black Circle Coffee’s ethos includes high-level strong connections with sports such as cycling and motorsport. Over the last five years this has included producing a limited edition blend collaboration with cycling legend Dame Sarah Storey and her race team Team Storey which took Black Circle Coffee into the tour of Britain and a partnership with the Tour in 2018/19. World Skelton champion and gold medal winner Amy Williams is also a Black Circle Coffee advocate.
ROKiT British F4 hosts guests at race weekends in the F4 Race Centre, the operations hub of the championship, and meeting place for teams, drivers and their families. For 2023 guests are able to enjoy Black Circle coffee at British F4 races, and take advantage of a discount on subscriptions to continue drinking any of the three blends at home. A competition will be launched shortly offering free coffee and merchandise to celebrate the new partnership.
Mark Slinger, Founder Black Circle Coffee:
“We are focused on a premium brand and product. Our brand motto is ‘Stop Procaffeinating’ meaning we want our brand to enrich and enhance the day to day of all coffee drinkers and promote action, which fits with motorsport especially at F4 level with the younger generation of future superstars.”
Eve Lake-Grange, ROKiT F4 British Championship Manager:
“Coffee is a big part of a race weekend for a lot of people. We’re proud to be partnered with a British artisan brand that has strong sporting links, and above all great tasting coffee.”
Black Circle Coffee is available for one-off orders or subscriptions at: blackcirclecoffee.co.uk.